Tisha Schuller, CEO of the Colorado Oil and Gas Association, has been busy making the public relations rounds these days. And she’s promised to remain busy all summer as she goes from editorial board to editorial board with her latest talking point: polarizing.
What has Ms. Schuller (and the oil and gas industry) so motivated? Fracking, of course. Or more accurately, public opposition to fracking, a highly toxic and dangerous extraction method that threatens the health of every man, woman and child nearby or downwind of the volatile organic compounds that are released.
“Out in the boonies,” for the most part, and away from populated areas, until recently, the oil and gas industry had the luxury of operating under the radar of the air traffic control of the Front Range.
We should have been paying closer attention. But then, those in powerful places really didn’t want you to know very much. It might raise your eyebrows; bring frowns to your forehead; make you question. It might even activate you.
The West Slope has been fighting the fallout from fracking for oil and gas for years. Trying to preserve their health and their way of life, our friends on the other side of the Rockies have been battling their county commissioners, the U.S. Bureau of Land Management, elected officials and don’t forget Big Oil, tirelessly and with determination, while most of the rest of us were leading our lives in “blissful ignorance” to the looming threats.
Ah, Ms. Schuller, I’m sure you long for the good old days, when all you had to do was keep an eye on the politicians in Denver to be sure that enough of them were on the same page as you.
So you tell your tale of woe to the newspapers so that your message, “We’re the good guys,” will be delivered by reporters not organizations that Big Oil has created and financed (Longmont Times-Call, “Colorado Oil and Gas Association seeks to depolarize local drilling disputes,” June 4, 2013).
With the inside media track, you write more of the same in the Denver Post. You moan and wring your hands about how abused the oil and gas industry is when all they do is provide you with, well, “everything.” You claim that “drill, baby, drill” is not you. If there even is such a thing, it comes from “extremists” on your side.
You claim that anyone against the vile consequences of horizontal hydraulic fracking is an “extremist” on the other side. Big Oil is no “villain.” They are your mommy and daddy taking care of your every need. “You’ll realize we were right when you grow up.”
But you, COGA and all of your industry members and the 501(c)(4)s that carry out your public relations and advertising directions, who execute your carefully crafted talking points are the “moderates.” Oh, please!
You do know “Energy in Depth,” don’t you? When you read about them on their website, you are given to believe that they are just a nice public service organization who will deliver, as “Dragnet’s” Sgt. Joe Friday would say, “Just the facts, ma’am. Just the facts.”
But founding member IPAA (Independent Petroleum Association of America), in a 2009 internal document, wrote, “IPAA’s government relations and communications teams have been working around-the-clock on a new industry-wide campaign — known as ‘Energy in Depth’ — to combat new environmental regulations, especially with regard to hydraulic fracturing.”
It went on to say, “The ‘Energy in Depth’ project would not be possible without the early financial commitments of: El Paso Corporation, XTO Energy (now owned by Exxon/Mobil), Occidental Petroleum, BP, Anadarko, Marathon, EnCana, Chevron, Talisman, Shell, API, IPAA, Halliburton, Schlumberger and the Ohio Oil and Gas Association.” Giants, all giants of the most profitable industry on earth, pretending to be the “David” in a battle against attacks from folks like the Longmont voters who banned fracking in our city.
EID was orchestrated as a “major initiative to respond to … attacks” and to devise and circulate “coordinated messages” among federal and state associations and member companies “working closely with news media and policymakers.”
So look for the word “polarize” to repeat over and over while COGA presents itself as the only sensible entity. But don’t believe it. Don’t count on COGA to protect your health and all that derives from it.