The new mall plan looks DOA to me. Basically, we are replacing Dillard’s with Sam’s Club. Why does Longmont need three Walmarts?
And what small businesses will want to be in the same mall as Walmart? Why cozy up with people who will undercut small business prices?
The stores that NewMark Merrill has in mind are not bringing new kinds of business to Longmont. On the contrary, they are aggressively overlapping with stores on Hover and Ken Pratt that have proven they can do business here. The mall’s intent is to siphon off that business, not develop new business.
The tax increment financing is what the developer is looking to pocket, and reaping these tax dollars will also give them the upper hand in undercutting the prices of the existing stores they seek to undermine. That’s not a productive way to do business. It will use TIF to destroy what are now viable businesses, and will only replace them with a cheaper version. If you think Twin Peaks Mall has succumbed to urban blight, wait ’til you see what Hover and Ken Pratt will look like in 5-10 years.
Big-box abandonment will be pervasive. Or Longmont City Council will be dishing even more TIF money in an attempt to save them.
This is a poisonous project and NM should be kicked out of here. It is self-destructive for Longmont to continue with this plan.
That the new mall will restore Longmont’s reputation as the armpit of Boulder County is really the least of our problems. This is a financially unsound plan, designed to benefit the developer and not the city or residents. It will damage Longmont seriously. Longmont’s tax dollars would be far better spent in redeveloping Main Street, Kimbark and Coffman.